Hi there. I'm Somraj Dutta and this website is the home of my life's work. There is a lot to do out there and much of it is about you. I personally believe Success is our duty, obligation adn responsibility so long it improved the lives of people around us. That's when its all really worth.

There are visions that I would like to share the more important ones, since we can't achieve in this world alone:

Through my work on the magical power of Customized Supplements I want to bring about a radical change in people's health and well being. We are already proving that every day.

In an ever polluting world I would like to imbibe a culture of prevention, natural living, with supplementation. Add to this my goal of transferring our knowledge of right living to the rest of the world. Myself and my ever expanding team globally are committed to bring this to every home in my country and outside. We are committed to this cause.

My publishing company Alfabet brings the best of the best publications on Health and Wealth. Some of them will be arcane while rest traditional works. The work on this project will be largely non fictional. You will find a wealth of material to choose from browsing our archives and stores. So long it adds value to your life I am done.

These are big asks and I am sure with time these are achievable. The central question I’m trying to answer through my work is, “How can we live better?” How can we return our precous bodies and minds to its natural state? How prepared are we to usher in the age of wisdom?

I don’t claim to have all the answers and I still have a lot to learn, but I’m happy to share what I’ve learned along the way.

Me and my team also invites you to join us in this wellness revolution. Not only will this leave you healthier and wealthier but I commit that in time you are going to be a part of a global transformation in health and wellness.

Last but not in the least, I believe in dreaming, acting and then giving. Philanthropy is both  formidable and rewarding in equal parts. Whatever we achieve in our lifetimes we need to give back. I sincerely hope my life's work will result in also providing material assistance to the needy and less fortunate.

Because to me, real living is living for others.

My love for Biological Sciences took me to graduate with the Sciences from the University of Calcutta. Since then life had to take its ebb and flow as I drifted into various disciplines throughout my working career. I finished my MBA majoring in International Business from the United Business Institutes, Brussels.

While working for a certain foreign Banking MNC I was given the responsibility to devise the strategy document for their Debt Management business for Secured Assets. I had found my love in Strategizing. Eventually I ended up exactly where I belonged. I took almost a year’s hiatus to complete the most enriching specialization in Strategic Management (as a discipline) from the Indian Institute of Management, Lucknow. In fact we were the first batch for this new discipline at IIM for which we also became the de facto spear heading alumni so to say!

My love for the financial world and a good 14 years of exposure took me into another exciting science: Derivatives and Technical Trading. Soon thereafter I got myself enrolled with the Trading Academy, Mumbai and was trained by a fantastic Trader from Wall Street: Matt Ildea. I graduated with honors by the time I was thinking of venturing out into my own. That happened eventually and so did my parallel life as a Certified Trading Professional. Today I don’t trade for a living, but never pass an opportunity to exploit a good trade!

Thanks to my exposures in these disciplines today I take pride in dabbling in many hats. And all these continue to happen out of sheer love and passion for learning.